Music & Arcitecture by Ujjwal Arora (A+D)

 

Why Your Marketing Needs to be Data-Driven!

Why Your Marketing Needs to be Data-Driven!

10 Laws of Social Media Marketing

10 Laws of Social Media Marketing

Awesome Read: Communication Design Principles Methods & Practice

Communication Design Principles Methods & Practice

Social Media Strategy in 8 Steps

http://www.convinceandconvert.com/social-media-strategy/social-media-strategy-in-8-steps/

Social Media Marketing Strategy

Social Media Marketing Strategy

Five Innovative Mobile Marketing Campaigns

Five Innovative Mobile Marketing Campaigns

SM Campaign Reviews

SM Campaign Reviews

Top 10 SM Campaigns 2015

Top 10 SM Campaigns 2015

7 Steps to Develop an Effective Marketing Communications Strategy

7-steps-to-develop-an-effective-marketing-communications-strategy

Top Consumer PR Campaigns Of All Time

Top PR Campaigns of all time

Inside a PR Disaster

http://www.fastcompany.com/3048525/lessons-learned/inside-a-pr-disaster?curator

Why all firms need a chief communications officer

http://www.financialexpress.com/article/industry/companies/why-all-firms-need-a-chief-communications-officer-2/95462/

Claiming your seat at the boardroom table

https://www.linkedin.com/pulse/claiming-your-seat-boardroom-table-emma-dale

Social Media Strategy in 8 Steps

http://www.convinceandconvert.com/social-media-strategy/social-media-strategy-in-8-steps/

5 Effective Brand Building Strategies to Attract Customers

http://www.coxblue.com/5-effective-brand-building-strategies-to-attract-customers-2/

6 Brand Strategies Most CMOs Fail To Execute

http://www.forbes.com/sites/glennllopis/2014/03/10/6-brand-strategies-that-most-cmos-fail-to-execute/

7 Essentials of an Effective Social Media Marketing Strategy

http://www.business2community.com/social-media/7-essentials-of-an-effective-social-media-marketing-strategy-0125810

Developing a global digital strategy

http://www.mckinsey.com/insights/strategy/developing_a_global_digital_strategy

Indian Consumer Insight

http://www.indiaconsumerinsight.com/en/reports/consumer-research-on-e-commerce-in-india/

6 Resolutions to Ensure PR Success in 2015

http://www.cision.com/us/2014/12/6-resolutions-to-ensure-pr-success-in-2015/

Setting Goals for PR and Social Media in 2015

http://maximizesocialbusiness.com/setting-goals-pr-social-media-2015-16829/

The Role of PR and Content Marketing in 2015

http://contentmarketinginstitute.com/2014/12/role-pr-content-marketing/

Seeing Through the Illusion: Understanding Apple’s Mastery of the Media

http://9to5mac.com/2014/08/29/seeing-through-the-illusion-understanding-apples-mastery-of-the-media/

The 5 Definitive Rules to Media Relations in 2014

http://blog.businesswire.com/2014/08/13/the-5-definitive-rules-to-media-relations-in-2014/

Planning for Success: 14 Top PR and Integrated Marketing Communications Trends for 2014

http://bit.ly/1o8jaC0

The 11 vital internal communications trends you’d be crazy to ignore

http://bit.ly/1bGpV34

Top 10 PR and marketing campaigns throughout April 2014

http://prexamples.com/2014/05/top-10-pr-and-marketing-stunts-and-campaigns-of-april-2014/

2014 Winners: PR Week Awards

http://awards.prweekus.com/winners/2014

25 Best Indian Social Media Campaigns of 2013

http://www.socialsamosa.com/2013/12/25-best-indian-social-media-campaigns-2013/

Marketing trends in 2014

http://www.valuablecontent.co.uk/marketing-trends-in-2014-%E2%80%93-predictions-from-the-people-who-know/

Law in the works to regulate lobbying

http://www.business-standard.com/article/economy-policy/law-in-the-works-to-regulate-lobbying-114030200123_1.html

Social Media Mastermind Gary Vaynerchuk Explains The Biggest Thing Marketers Are Getting Wrong In 2014

http://www.businessinsider.in/advertising/Social-Media-Mastermind-Gary-Vaynerchuk-Explains-The-Biggest-Thing-Marketers-Are-Getting-Wrong-In-2014/slideshow/30958002.cms

Media regulation should come from within

http://m.thehindu.com/news/national/media-regulation-should-come-from-within/article5650108.ece/?maneref=https%3A%2F%2Fwww.google.co.in%2F

Social Media and the 2014 trend predictions you need to know

https://bdaily.co.uk/opinion/16-12-2013/social-media-and-the-2014-trend-predictions-you-need-to-know/

2014 PR Forecast---12 Predictions

http://innetwork.net/2013/12/the-2014-pr-forecast-in-12-predictions/

Top 10 best and worst communicators of 2013

http://www.prdaily.com/Main/Articles/15828.aspx#

Big Brand Theory

http://socialmediatoday.com/Big_Brand_Theory/bloomberg-lp#!

Must Read I Article I McKinsey Quarterly Organizing the government-affairs function for impact I

http://www.mckinsey.com/Insights/Strategy/Organizing_the_government_affairs_function_for_impact?cid=other-eml-alt-mkq-mck-oth-1311

Must Read : 10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-social-medi_b_4325088.html#!

Must Read: 20 captivating marketing statistics that will drive 2014

http://www.prdaily.com/Main/Articles/15564.aspx

Relationship Marketing - Maybe I Was Wrong- Steve Olenski,

http://www.forbes.com/sites/steveolenski/2013/08/30/relationship-marketing-maybe-i-was-wrong/

4 Ground Rules for Sharing Social Metrics With Your CEO by Steve Goldstein

http://www.prnewsonline.com/water-cooler/2013/05/24/4-tips-for-sharing-social-metrics-with-the-c-suite/

Tips for Crisis Management

http://www.prnewsonline.com/water-cooler/2013/03/19/13-tips-for-crisis-management/

Interview of the Day: ‘Internal communication must be structured’

http://content.timesjobs.com/?p=3388&fromsite=toi&utm_source=toi&utm_medium=referral&utm_campaign=toi-tj-whitelabel

On road to IPO, Twitter seeks to avert Facebook fate

Good Read: http://economictimes.indiatimes.com/tech/internet/on-road-to-ipo-twitter-seeks-to-avert-facebook-fate/articleshow/16746425.cms

Spin Doctors

Interesting Read:
http://www.business-standard.com/india/news/the-spin-doctors/487226/

Adfactors, Integral, Madison in Holmes’ PR rankings

Must Read:

The Global PR Agency Rankings 2012 released by Holmes Report has stated that global public relations industry grew at 7.9 per cent in 2011 to reach $10 billion. This is similar to the eight per cent growth registered in 2010, when the industry size was pegged at $8.8 billion.

Globally, Edelman has retained its No. 1 rank with fee income of $614,900,000 in 2011. This is a 15.7 per cent hike over the $531,548,517 income in 2010.

http://www.exchange4media.com/47646_adfactors-integral-madison-in-holmes’-pr-rankings.html

Don’t ban email – just use it wisely

http://www.simply-communicate.com/news/communication/don%E2%80%99t-ban-email-%E2%80%93-just-use-it-wisely

Maruti Suzuki, Samsung lead social media buzz

http://timesofindia.indiatimes.com/business/india-business/Maruti-Suzuki-Samsung-lead-social-media-buzz/articleshow/15368870.cms

LMAO: Maruti Suzuki seeks help of astrologer to correct vaastu at Manesar plant

http://timesofindia.indiatimes.com/business/india-business/Maruti-Suzuki-seeks-help-of-astrologer-to-correct-vaastu-at-Manesar-plant/articleshow/15287144.cms

How Shailendra Katyal took Lenovo to No. 1 position in India

http://economictimes.indiatimes.com/tech/hardware/how-shailendra-katyal-took-lenovo-to-no-1-position-in-india/articleshow/15286823.cms

Does Oprah needs a Media Advisor?

Must Read: http://www.firstpost.com/bollywood/you-still-eat-with-your-hands-oprahs-magical-mystery-tour-of-india-385494.html

How Hindustan Unilever is making every employee a marketer

http://economictimes.indiatimes.com/features/brand-equity/how-hindustan-unilever-is-making-every-employee-a-marketer/articleshow/15017939.cms

Create your own Marketing Playbook

http://www.marketing-playbook.com/

Dealing With Your Ego as a Designer

 http://speckyboy.com/2012/05/09/dealing-with-your-ego-as-a-designer/

 

Must Read: Social media likes and dislikes can affect your job?

http://economictimes.indiatimes.com/news/news-by-industry/jobs/social-media-likes-and-dislikes-can-affect-your-job/articleshow/14821957.cms

Nokia Siemens Networks and IG Metall Trade Union agree on potential restructuring plan

http://www.nokiasiemensnetworks.com/news-events/press-room/press-releases/nokia-siemens-networks-and-ig-metall-trade-union-agree-on-potential-restructuring-plan

Nokia Siemens Networks to transfer part of its network management system R&D to Tieto

http://www.nokiasiemensnetworks.com/news-events/press-room/press-releases/nokia-siemens-networks-to-transfer-part-of-its-network-management-system-rd-to-tieto

CN TETRAGEN acquires Nokia Siemens Networks’ Expedience business

http://www.nokiasiemensnetworks.com/news-events/press-room/press-releases/cn-tetragen-acquires-nokia-siemens-networks-expedience-business

Nokia Siemens gets Bharti Airtel 4G-network pact

http://www.marketwatch.com/story/nokia-siemens-gets-bharti-airtel-4g-network-pact-2012-02-29?siteid=rss

NSN claims 4G records

http://www.lightreading.com/document.asp?doc_id=217996

Finnish telecommunications giant Nokia is India's most trusted brand

Mobile handset company Nokia has emerged as the most trusted brand followed by the Tata Group, while Anna Hazare pips Amitabh Bachchan, Sachin Tendulkar and Shahrukh Khan, according to The Brand Trust Report, India Study 2012.
Read More:
http://indiatoday.intoday.in/story/finnish-nokia-is-india-most-trusted/1/169402.html

Nokia Siemens Networks taps into future of broadband with Liquid Net

http://www.nokiasiemensnetworks.com/news-events/press-room/press-releases/nokia-siemens-networks-taps-into-future-of-broadband-with-liquid-net

NSN’s video on you tube.

NSN’s video on you tube. Must watch: http://www.youtube.com/user/uniteChannel/?v=_rcAi42sjVQ

Great Articles by Michael Roberts Jr.

Must Read Guys!

http://ezinearticles.com/?expert=Michael_Roberts_Jr

Must See Corp Comm Sites

http://www.thinkingmanagers.com/business-management/corporate-communication.php

http://www.communicationideas.com/employee-communication.html

Why Your DNA Isn't Your Destiny - by John Cloud

A must read article in Times Magazine...

LINK: http://www.time.com/time/health/article/0,8599,1951968,00.html

The Case for Public Relations from a CEO

To watch this video go to the link below:
http://www.youtube.com/watch?v=8Hp-WnnoEgQ

Harvard Business Review Exclusive-What your leader expects from you?

Harvard Business Review Exclusive-What your leader expects from you?
A must read article. Do write to me for getting a copy.

Quippo Energy is Jazz ed up by Honda Siel’s 8 MWe responsibility

New Delhi, 14th October 2009: Quippo Energy Pvt. Ltd. (QEPL) has added another feather in its cap by winning the contract from Honda Siel Cars India Ltd. (HSCI), for 8 MWe power at 11 kV and 4 Tonnes/Hr of steam for a period of 5 years. Quippo Energy will be deploying its future ready Power Pack – 2000, one size fits all, model at HSCI, Greater Noida plant. HSCI has already signed with IGL for supply of gas.

This projects includes deployment of 4 Nos. of Natural Gas based Power Packs with each capacity of 2 MWe including 3 Nos. Waste Heat Recovery Boilers (WHRB) of 1.4 TPH each, to meet the plant’s captive Heating and Power needs. Presently, besides 4500 kVA UPPCL grid power, HSCI have 22 MW Captive Power Generation installed capacity to meet its critical and uninterrupted power needs for car manufacturing processes. Present captive power plant is operated based on High Speed Diesel. HSCI shall install waste heat recovery based cooling system at later date. Decision to go for leased solution that freed HSCI from any risks on assets and environment around gas while using core competence of Quippo in area of CHPC will be seen with great interest by many users.

Quippo’s industry – leading power solution offering coupled with professional management services would enormously help HSCI to keep it doing what it does the best - offering world class cars meeting its commitment towards its customers and the environment. This innovative Combined Heat and Power (CHP) solution will not only help HSCI to improve business efficacy but also shall help HSCI to reduce its carbon foot prints almost by 12000 CERs per annum. Quippo will be leading this project to get this registered under UNFCCC to earn carbon credits.

“Honda account is strategic for us. Fact that they placed their trust on us goes to establish beyond any doubts that Quippo’s business model and service delivery are robust. We will work overtime to see that we meet quality and safety standards of Honda while driving reliability.” said Mr. Hemant Pincha, Managing Director, QEPL.

About Quippo
Quippo, sponsored by the Kanoria’s of SREI Infrastructure Finance, operates an Infrastructure Equipment Rental Company, servicing the high-growth verticals of construction, oil and gas, telecom and energy.
Quippo Energy Private Limited (QEPL) provides a unique rental proposition - an alternative to "buy" in the area of gas based power generation to users, which have access to natural gas or are located closer to gas pipelines and also other forms of gas by putting together containerized equipment to generate power, heat and cooling solutions driving reliability and innovation on a 24/7 basis.
www.quippoworld.com

About Honda Siel
Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company, with a commitment to providing Honda’s latest passenger car models and technologies, to the Indian customers. The Honda City, its first offering introduced in 1997, revolutionized the Indian passenger car market and has ever since been recognized as an engineering marvel in the Indian automobile industry. The success of City as well as all its other models has led HSCI to become the leading premium car manufacturer in India. The total investment made by the company in India till date is Rs. 1620 Crores, further investment of Rs. 1000 crores is planned and being currently invested for the coming second plant in Rajasthan. The company has a capacity of manufacturing 100,000 cars.
www.hondacarindia.com

For further Information, please contact:
Ujjwal Arora, Head Corporate Communications-QUIPPO Group
e-mail: ujval.aurora@quippoworld.com

18 ways to be a great boss!

The Forgotten Half of Change- BCG Perspective

A must read article by Boston Consulting Group.It is adapted from the author's book version of 'The Forgotten Half of Change'.

Quippo Telecom Infrastructure Ltd. bags CMAI INFOCOM National Telecom Award 2009 for "Largest Independent Tower Company"

New Delhi, 27 July 2009: Quippo Telecom Infrastructure Ltd. (QTIL) was awarded by CMAI INFOCOM National Telecom Award 2009 for, ‘Largest Independent Tower Company’. The Award was presented to Quippo by Mr. Gurudas Kamat, Hon’ble Minister of State Communications & IT in an award ceremony held on 24th July 2009 in New Delhi.
The award was received by Mr. Sunil Kanoria, VCMD - Quippo Group and Mr. Arun Kapur, Group President - Quippo & MD - QTIL.

This Award recognizes and providing greater encouragement and impetus to the telecom players for their contribution in building a robust National Telecom Network and providing an effective means of communications.

INFOCOM along with CMAI - Communications and Manufacturing Association of India - an apex trade and business promotion body with over 28 international MoU partners and representative offices in eight countries jointly organized the National Telecom Awards 2009. The Award ceremony saw a presence of more than 400 delegates from Telecom and IT companies, large corporates, SMEs, policymakers and media. The industry was represented by Telecom Operators, Enterprise Solution Providers, Equipment Manufacturers, Exporters, Technology Providers, and Systems Integrators from the ICT arena. This grand event is branded as the mother of all Telecom Events in India organized till now. The event also had the support of Apex Telecom, IT Hardware, Internet and Operators Association in India and international associations.

About Quippo
Quippo, sponsored by the Kanoria’s of SREI Infrastructure Finance, operates an Infrastructure Equipment Rental Company, servicing the high-growth verticals of construction, oil and gas, telecom and energy. QTIL, India’s Largest Independent Infrastructure Sharing Company, is the pioneer in India in the Shared Passive Telecom Infrastructure industry. Earlier this year, QTIL announced its partnership with Tata Teleservices Ltd. (TTSL) with the merger of their passive infrastructure businesses.

For further information, please contact;
Ujjwal Arora
Corporate Communications Head ,QUIPPO Group
Office: +91-11-3061 5619 (D)
E-mail: ujval.aurora@quippoworld.com

Design Performance: The Kano Model

Quirk's Marketing Research Review.
An amazing piece to read by Michael D. Lieberman.

How to Be a Good Boss in a Bad Economy

Quippo Telecom Infrastructure Ltd. appoints Navin Kaul as President - Operations

New Delhi, June 2009: The Quippo Group announced the appointment of Mr. Navin Kaul as the President – Operations of Quippo Telecom Infrastructure Limited (QTIL). He has joined as a key member of the leadership team to implement Quippo’s vision and will play a pivotal role in driving the business objectives of the organization. He would strengthen the 'Cash to Cash cycle', a new concept which would increase the business efficiency & would be focusing on Asset Creation, Asset Maintenance, Revenue Assurance and Collection.

Kaul, a Post Graduate in Business Management, has been an absolute turnaround manager possessing excellent capabilities to develop & realize business objectives in 30 years of his cross functional experience in organizations like Spice Communication Ltd. as CEO, Samsung SDS Infotech Pvt. Ltd. as CEO, Modi Xerox Ltd. and Modi Telstra Ltd. His last stint was with Essar Telecom Infrastructure Pvt. Ltd. as Chief Executive Officer.
“Navin is an accomplished professional and a master in achieving long term business success through his holistic and proactive approach. We are glad to have him as part of our team,” said Mr. Arun Kapur, Group President – Quippo & Managing Director – QTIL.
About Quippo
Quippo, sponsored by the Kanoria’s of SREI Infrastructure Finance, operates an Infrastructure Equipment Rental Company, servicing the high-growth verticals of construction, oil and gas, telecom and energy. QTIL is the pioneer in India in the Shared Passive Telecom Infrastructure industry. Earlier this year, QTIL announced its partnership with Tata Teleservices Ltd. (TTSL) with the merger of their passive infrastructure businesses.

For further information, please contact;
Ujjwal Arora
Corporate Communications Head , QUIPPO Group
Office: +91-11-3061 5619 (D)
E-mail: ujval.aurora@quippoworld.com

Quippo Telecom Infrastructure Ltd. appoints Biswarup Goswami as Chief People’s Officer

New Delhi, June 2009: The Quippo Group announced the appointment of Mr. Biswarup Goswami as the Chief People’s Officer of Quippo Telecom Infrastructure Limited (QTIL). Mr. Goswami will play a pivotal role in facilitating the process of making QTIL as the "Most Valued Telecom Infra Company".

Goswami has an illustrious HR career spanning 23 years with two giant Indian industrial houses, Tata & Bharti and with two big MNC's The Timken Company and Philips Electronics. Prior to joining QTIL, he was with Bharti group where he worked for 3 years as Vice President- HR in Bharti Airtel and Realty. Earlier to Bharti Airtel, he was with Philips as Director –HR (Lighting Division) looking after the HR Operations of India and Pakistan and was part of the HR Asia Pacific Management team. He started his career with Tata Steel and then moved to Timken India (erstwhile Tata Timken Limited).

“I am sure Biswarup will play a key role in our journey towards creation of a great place to work in an engaged work environment,” said Mr. Arun Kapur, Group President – Quippo & Managing Director – QTIL. “We are confident that with his proven track record and strong leadership skills, he will contribute significantly in the journey of transforming this organization to the world’s number one tower company as well as placing it amongst the ‘most admired company’ to work for,” he added.

About Quippo

Quippo, sponsored by the Kanoria’s of SREI Infrastructure Finance, operates an Infrastructure Equipment Rental Company, servicing the high-growth verticals of construction, oil and gas, telecom and energy. QTIL is the pioneer in India in the Shared Passive Telecom Infrastructure industry. Earlier this year, QTIL announced its partnership with Tata Teleservices Ltd. (TTSL) with the merger of their passive infrastructure businesses.

For further information, please contact;
Ujjwal Arora
Corporate Communications Head, QUIPPO Group
Office: +91-11-3061 5619 (D)
E-mail: ujval.aurora@quippoworld.com

CSR during Recession

Hi Fellas,
Recently came across a wonderful piece by Toby Radcliffe on how to maintain CSR through the downturn. With a background in natural sciences, sustainable development & financial economics...he provides a unique perspective on why the case for CSR in the truest form is more important than ever. You may write to me for details.
Cheers!

ZooZoo's: Storming the Digital World

Zoozoo: The new brand 'endorser' for Vodafone
Devina Joshi afaqs! Mumbai, April 28, 2009

No, they aren’t animated characters. They are human beings who were made to wear body suits. It was all shot live. There was virtually no post production work done.

To Read the complete story visit afaqs.com : Zoozoo: The new brand 'endorser' for Vodafone

Stewarding Brand to create Value

A must read document on Brand Council by Interbrand.

MUST READ: Mr Singh & Mr Advani, if you think you’re strong, what do you call these voters?

http://news.indiamart.com/news-link.html?url=http%3A%2F%2Fwww%2Etelegraphindia%2Ecom%2F1090416%2Fjsp%2Ffrontpage%2Fstory%5F10829763%2Ejsp

Mr Singh & Mr Advani, if you think you’re strong, what do you call these voters?
ANANYA SENGUPTA

New Delhi, April 15: Nirmal Kumar Jain has every reason not to vote, but he will.
Unfair imprisonment, joblessness, crushing poverty, death of two children — his life has been an unbroken litany of misfortune. But nothing has broken his resolve to do what he says is his “constitutional right”.
It has kept him going for 33 years and half a dozen elections. It will keep him going this time, too. Not tomorrow, when the first round of polling begins, but a fortnight later when his turn comes.
Is there a message in his dogged tenacity?
Maybe, because Jain’s tale is the story of all underdogs and their bleak struggle for at least a semblance of fairness.
Jain was a manager of Sekkari Bank in Damoh, Madhya Pradesh, when he was falsely accused of misappropriating Rs 4,816 by another manager and jailed for 14 months during the Emergency in 1976.
As the prison door clanged shut, came another blow. He was suspended from service.
After 17 years of tedious litigation, a court found that the charge against him was false and acquitted him in 1993. Despite being cleared, Jain says he was reinstated only in 2002 as a manager, but with the salary of a peon — probably because the court did not specify the salary in the order to let him resume his service.
The 61-year-old also says he was offered Rs 1.4 lakh as arrears for 25 years instead of the Rs 10 lakh he deserved.
Jain refused. He knocked on the doors of the state and national human rights commissions and successive state governments.
In December 1997, the then chairperson of the National Human Rights Commission, former Supreme Court Chief Justice M.N. Venkatachaliah, wrote to then chief minister Digvijay Singh with a request to “personally look into the matter”.
“The commission is of the view that no purpose will be served by his (Jain) pursuing his complaint to the commission and relief can come only from a benign government sensitive to human suffering,” the letter said. “I request you to personally look into the matter and ensure Mr Jain is given adequate assistance from the chief minister’s benevolent fund. He has suffered for no fault of his.”
By the time Singh wrote back in 2000 saying he “would find out what help could be given”, Jain’s daughter Babita had committed suicide by setting herself on fire on July 10, 1999. In her suicide note, she told her father she was “relieving him of at least one of his responsibilities”.
Soon after her death, Justice J.S. Verma, who headed the NHRC then, wrote to Singh asking for assistance for Jain.
No help came. Instead, came the second blow.
Jain’s son Rajesh, an unemployed postgraduate, swallowed pesticide on August 23, 2000.
“There is no justice for the common man. When I had taken my case to the NHRC, I had a home and three children. My son earned his degree by cutting betel leaf, ab uski degree ka main kya karun? I want the NHRC to take up my case. Politicians have used me and thrown me away,” says Jain, who is in Delhi to again plead with the rights commission.
Four Supreme Court chief justices have written to the Madhya Pradesh government to look into Jain’s grievances. In all, 27 letters have been sent from the office of four Presidents, and from that of former Prime Minister Atal Bihari Vajpayee and L.K. Advani.
Nothing happened.
But it hasn’t stopped Jain from hoping — and voting.
Jain, a BJP loyalist, has always voted for the party despite being promised hope and then forgotten once elections were over.
“They held press conferences saying how the (state’s previous) Congress government had treated me shabbily. They used the dead bodies of my children to gain political mileage. But that was when they were in the Opposition. As soon as they came to power, they forgot all about me,” he says, showing clippings of BJP leaders demanding justice for him.
But his spirit is hard to break.
“I have to vote,” he says.
Come April 30, Jain will troop to the nearest polling booth with his wife Kanta, and press the button — for the Lotus again.
“Voting is my constitutional right,” he says. “I hope the next government will do more than just listen to my pleas. I hope I will get justice before I die, so that people don’t suffer like I did.”

The Future of Advertising

A very interesting ppt on future of advertising. Those seeking details are free to write to me.

Reviving up Maruti- A great Read!!!

Media & Entertainment Industry projected to grow at 12.5% over next five years to Rs. 1052 billion: FICCI-KPMG report

MUMBAI, February 17, 2009: The Indian Media and Entertainment industry stood at Rs 584 billion in 2008, a growth of 12.4 per cent over the previous year. Over the next five years, the industry is projected to grow at a CAGR of 12.5 per cent to reach the size of Rs 1052 billion by 2013, says a FICCI & KPMG report on the sector release today. The report however, highlights that the market environment has become increasingly challenging for the sector, on the back of economic slowdown and the consequent slowdown in advertising revenues, especially in the last quarter of 2008. Sectors like TV, Print, Radio and Outdoor which depend on advertising revenues were largely affected and this is estimated to continue into the current year too. Advertising spends grew at CAGR of 17.1 per cent in the past three years. Going forward, it is expected to exhibit a robust growth rate CAGR of 12.4 per cent over the next 5 years. Potential upsides could take this higher.

Growing acceptance of the digital TV distribution technology, entry of DTH players the success of many small budget movies, and the rising competition in the regional market were some of the key highlights of the previous year. However, it was IPL which proved that innovation in traditional formats resulted in runaway success.

Says Dr. Amit Mitra, Secretary General, FICCI, “India is one of the few countries where economic growth will be led by domestic consumption. With a low advertising spend to GDP ratio of 0.47 per cent, a growing consumer class, and middle class, young population, low media penetration and increasing discretionary spending; India continues to be an attractive market for Media & Entertainment”.

Commenting on the highlights of the report, Mr. Rajesh Jain, Head Information, Communication & Entertainment, KPMG India, said, “Media companies are under pressure to change, innovate and re-examine their existing business models. Players need to draw upon new capabilities to survive in this environment. In the immediate future, media corporates are likely to focus more on operating margins, and assess opportunities for consolidation, while building on core strengths”.

Trends in M&E industry:

Sports marketing, is expected to grow rapidly now as broadcasters, encouraged by the IPL example, start aggressively selling cricket and other sports as entertainment packages.

Narrowcasting (niche entertainment) is expected to increase further- Likely to see more audience fragmentation across a myriad of content genres.

Both regional Print and TV sector is witnessing a potential upside of advertising rate difference between national print dailies and TV channels.

International consumption of Indian media is expected to be an important growth driver for the industry.

Organized funding is an indicator of how the Indian M&E industry has come of age. Although with the economic downturn and the liquidity crunch, the overall availability of funding might take a hit in the short term but the long term prospects continue to be positive.

Advent of 3G services in India, may further aid convergence, by making the mobile phone a convenient access point for video and audio media.
The projected 12.5 per cent growth for the sector will be driven on the back of factors like favorable demographics, strong long term fundamentals of the Indian economy, expected rise in advertising to GDP ratio compared to developed economies and increasing media penetration.

Given the industry’s changing landscape and emerging challenges, the focus of industry players too is changing; with a strong emphasis on profitable growth in the current scenario. Hence, media companies are increasingly concentrating on strengthening existing operations and assessing options for growth through consolidation, while continuing to innovate. Factors like Narrowcasting, Regionalization, Internationalization, Organized Funding, Digitization and Deregulation have become the ‘buzzwords’ in the industry.

Television:

The industry is estimated to have reached a size of Rs 241 billion, a growth of 14.2 per cent over 2007. The television industry is projected to grow at the rate of 14.5 per cent over 2009-13 and reach a size of Rs 473 billion.

Some of the growth drivers for the sector would include rapid growth in the number of digitized households, steady increase in ARPUs realized through digital distribution platforms, growth in the number of channels, especially in niche and regional categories and growth in the number of TV and C&S households. To have addressability and reduce leakages, the report recommends pushing for government regulations for mandatory digitization of all TV distribution, development of alternate audience/viewership measurement systems, and rationalization of content production costs through discussions with stakeholders at all levels actors/technical staff, production houses and broadcasters. There is also need to create content for audiences in the Tier 2 and 3 towns from where the next wave of growth is likely to come.

Filmed Entertainment:

The filmed entertainment sector is estimated to have grown at a CAGR of 17.7 per cent over the past 3 years. The industry is clocked revenues of around Rs 109.3 billion in size in 2008, a growth of 13.4 per cent over 2007. Over the next 5 years, the industry is projected to grow at the CAGR of 9.1 per cent and reach the size of Rs 168.6 billion by 2013.

Growth drivers for the sector would include expansion of multiplex screens resulting in better realizations, increase in number of digital screens facilitating in wider film prints releases, enhanced penetration of home video segment, primarily in the sell through segment, increase in number of TV channels fuelling demand for film content, and hence resulting in higher C&S acquisition costs, improving collections from the overseas markets. Going forward the sector should focus on improving consumer connect by investing in new formats and content, more wide spread distribution of Home Video, e.g. at grocery stores etc., to facilitate easy access, take coordinated and proactive action to tackle piracy, promote and experiment with new talent and improve organizational ability to attract and retain talent.

Print Media:

The Indian Print Media industry is estimated to have grown by 7.6 per cent in 2008 and reaching around Rs 172.6 billion in size. The industry is projected to grow at a CAGR of 9 per cent over the next five years and reach around Rs 266 billion in size by 2013.

Growth in the Print media industry is achievable through sustained growth in advertisement revenues due to increased advertising spends from emerging sectors such as Education, Organized Retail and Telecom, improving literacy levels in the country, optimization of cover prices leading to improved penetration and growth in sales volume, more launches in the niche segment, like newspaper supplements and specialty magazines, by players. The industry needs to invest in quality improvements, especially in regional media to attract advertisers; collective negotiations and bulk purchase of newsprint, constitute forums to encourage and promote regular reading habits among youth, adopting innovative practices like trading media space in publication platforms in return for equity and improve organizational ability to attract and retain talent.

Radio:

Radio ad spends account for about 4 per cent of the total advertising spends in India today, having grown from just 2 per cent in 2004. Consequently, the radio industry is estimated to have grown at an impressive CAGR of 19.7 per cent over 2006-08. It is estimated to have reached a size of Rs 8.4 billion by end of 2008, a growth rate of 13.5 per cent over the previous year. It is expected to grow at a CAGR of 14.2 per cent over 2009-13 and reach a size of Rs 16.3 billion by 2013.

Increase in the number of radio stations – around 700 new licenses expected to be issued to Private FM stations in Phase 3, expected regulatory reforms that are likely to improve profitability and stimulate foreign investments, emergence of robust audience measurement tools which could further catalyze growth in radio ad spends and growth in locally targeted advertising on radio are some of the growth drivers for the radio industry in the country.

Music:

The size of the Indian music industry was estimated at around Rs 7.3 billion in 2008, down from Rs 8.3 billion in 2005, implying a degrowth of 4.8 per cent during the period. One of the primary reasons for this degrowth has been the erosion of sales of physical formats, a trend which is expected to continue well into the future. Physical formats such as audio cassettes and compact discs, which accounted for approximately 87 per cent of industry revenues in 2005 currently account for just fewer than 60 per cent in 2008.

Going forward physical revenues are expected to decline at a CAGR of 9 per cent between 2008 and 2013. While the actual degrowth of formats such as audio cassettes is expected to be much higher, this is likely to be partially offset by initiatives taken by some leading music companies such as Sony BMG, T-Series and SaReGaMa to release MP3 music on compact discs at price points similar to that of the ubiquitous audio cassette. Overall the music industry is expected to grow at a CAGR of 8% over 2009-13 to reach Rs 10.7 billion.

Out of Home (OOH):

OOH media has grown at a CAGR of 17.3 per cent over the past 3 years, and is estimated to have reached Rs 16 billion in size in 2008, a growth of 14 per cent over 2007. The sector’s performance was affected in the second half of the year owing to the overall economic slowdown. It is projected to grow at a compounded rate of 12.8 per cent over the next 5 years and reach a size of around Rs 29.3 billion by 2013. Currently, the growth is centred largely in Tier 1 towns, with metros accounting for more than half of the total OOH market. Sectors spending the most on this medium include Telecom, Media & Entertainment and Financial Services companies.

One of the biggest challenges that the sector faces today is the lack of a central regulator governing OOH media. Rules and regulations vary from state to state, which inhibits standardizations across locations and leads to unregulated growth. Further the ongoing liquidity crunch has forced many real estate developers to go slow on construction activities, thus affecting the supply of retail space. This is likely to affect the spread of ambient media.

Animation:

At an estimated size of Rs 17.4 billion in 2008, the Indian animation industry is miniscule as compared to the global animation industry with estimated revenues in excess of Rs 1530 billion by 2010. However, the Indian animation industry has been growing rapidly with an estimated CAGR of 20.1 per cent in 2006-08. It is estimated to reach a size of about Rs 39 billion by 2013. Among the different segments of the animation industry, the animation production services segment is estimated to grow the fastest with a CAGR of 17.8 per cent in 2009-13.

Gaming:

Console gaming is the largest money churner in the global market and is gaining prominence in India too. In 2008, the Indian console gaming segment registered total revenues of Rs 4.1 billion which is expected to go up to Rs 9.4 billion in 2013. Plagued by a number of issues such as content discovery and revenue leakages the Indian mobile gaming segment has not lived up to the potential and is estimated at Rs 1.4 billion in 2008 in terms of end user revenues. The PC gaming market has however, grown to Rs 978.6 million and expected to grow at a CAGR of over 36 per cent through 2013. The primary growth drivers for PC games in India are the growing broadband subscriber base, multifunctional nature of PCs, availability and price points of PC game titles.

Overall the gaming industry is expected to grow at a CAGR of 33% over 2009-13 to reach Rs 27.4 billion.

Internal Communications- It's not Rocket Science

Fellas,was going through this handbook. It's a must have for all internal comm guys. To download it you may log onto http://www.gov.ns.ca/cmns/rocketscience/

From Knowledge to Business

Unitech Wireless inks pact with Tata Tele, Quippo

Unitech Wireless Secures Tower Infrastructure for Rollout
Agreement signed with WTTIL-Quippo combine

New Delhi, 11 February 2009: Unitech Wireless has signed an infrastructure sharing deal with Wireless-TT Infoservices Limited (WTTIL), the tower arm of Tata Teleservices Limited, and Quippo Telecom Infrastructure Limited (QTIL), under which Unitech Wireless will lease tower infrastructure from WTTIL and QTIL across India. This agreement will enable Unitech Wireless to roll out GSM services as planned—by the second half of 2009.

Unitech Wireless will leverage on the existing and future tower and the backbone infrastructure of WTTIL. In addition, an agreement for the provision of transmission has been entered into with Tata Teleservices Limited. These agreements are a key component of completing the Unitech Wireless transaction with Telenor, is expected to happen in Q1 of 2009.

“The deal marks an important milestone in the rollout, as it will considerably shorten the time to market for Unitech Wireless. We look forward to a long and mutually rewarding relationship with Quippo, WTTIL and TTSL,” Mr Sanjay Chandra, Chairman of Unitech Wireless, said.
TTSL recently merged its tower arm, WTTIL, with Quippo Telecom, a pure-play tower company, which will have an inventory of about 22,000 towers by April 2009. The agreement gives Unitech Wireless access to 40,000 sites as required, based on the rollout plan.

“The deal is of strategic importance and value-enhancing for all stakeholders—particularly so since WTTIL now stands for the proven expertise of infrastructure management and operational capabilities of Quippo, with the committed support of TTSL,” Mr Anil Sardana, Managing Director of Tata Teleservices Limited, said.

“This partnership is a reaffirmation of the strategic alliance between Quippo and Tata Teleservices Limited, which we announced last month,” Mr Arun Kapur, Managing Director of Quippo Telecom, said. “The Quippo-TTSL entity has created a lot of interest amongst various operators due to its size and scale. It presents a unique opportunity for telecom operators to focus on their core competencies without worrying about the availability of the infrastructure, capital expenditure, time-to-market, etc. This, in turn, will help mitigate their risks and enhance their profitability,” he added.

About Unitech Wireless
Unitech Wireless has pan-India Unified Access Service licenses in all 22 telecom circles, and plans to launch its services in mid-2009. The company has established offices in five cities, recruited more than 250 employees and is close to placing orders for equipment. The Indian market presents a large attractive opportunity for telecom operators. With a population of approximately 1.2 billion and a mobile penetration of only 26% currently, there remains significant untapped potential of additional subscribers. India is already witnessing a significant increase in mobile penetration, with a net addition of approximately 8 million subscribers per month during 2008.

About Quippo
Quippo, sponsored by the Kanoria’s of SREI Infrastructure Finance, operates an Infrastructure Equipment Rental Company, servicing the high-growth verticals of construction, oil and gas, telecom and energy. Quippo Telecom’s existing investor base includes reputed investors like GIC Singapore (owned by Singapore Government), IDFC Private Equity and Oman investment Fund (OIF). OIF, an investment arm of the Government of the Sultanate of Oman, has recently invested Rs 472 crore in the company for an approximate 16.6-per cent equity stake. Earlier this year, Quippo lapped up about 1,000 towers from Spice Telecommunications, primarily across the Punjab and Karnataka circles.

About Tata Teleservices Limited
Tata Teleservices Limited is one of India's leading private telecom service providers, having a pan-India presence. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest technology platform(s) for its wireless network. With a customer base of nearly 33 million, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, covers over 3,20,000 towns and villages across India’s 22 telecom circles. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, under which the Japanese company acquired a 26% stake in TTSL for USD 2.7 billion. The transaction marks a key step in the strategic evolution of Tata Teleservices Limited, as it moves towards a pan-India dual network presence. The company also recently announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limited—with the combined entity kicking off operations with 18,000 towers, thereby becoming the largest independent entity in this space in the country. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.

For details, please contact:
Ujjwal Arora
Group Head Communications-Quippo
+91 11 3061 5619
ujval.aurora@quippoworld.com

Top 3 Asian M&A deals Jan 2009

The volume of Asia targeted merger and acquisition deals more than halved to $16.7 billion in January 2009, while Indian firm Quippo Telecom's $1.3 billion acquisition of 49 per cent stake in Wireless Tata Telecom is among the top three deals in the region.

To read the complete story logon to the link below:
http://www.business-standard.com/india/news/asian-ma-deals-volume-drop-54-to-167-bn-in-jan/20/42/54440/on

Thoughts of a SATYAM Employee... encouraging & inspiring

JUST ANOTHER DIMENSION TO LOOK AT LIFE... MAKES A HUGE IMPACT. TRUTHFULNESS APART, JUST READ ON...
I (Satyam Employee) am deputed at client location and came across a very interesting conversation in cafeteria yesterday. One of my co-worker, also
deputed with the same client through some lesser known two room company, mustered guts to ask me sarcastically in front of entire team, "So, Satyam
is gone! What are you guys planning to do now?" In normal circumstances, I have a habit to not to reply to lose talks, but in front of entire team....
I thought I need to fix this guy's thought process. I asked him, as my military training has imbibed in me the habit to fight till last breadth,
"Who says Satyam is gone when I am very much alive here and committed to create value on behalf of my company?". He shot back, "Hello Mr., your
chairman has resigned, you guys are facing financial turbulence and you still have a face to say that Satyam is not gone!"

At this juncture, I thought of replying to this guy in his own language. I asked him, "Tell me, what will you do and where will you go if our country
India was not there?" He was not prepared for this level of thought and asked back, "What a stupid question, How can India be gone, it is a
country?" I asked him back, "Country! What makes a country? Land? Economy? Our Prime Minister? Our President? Our Geography? Or the PEOPLE? If our PM
resigns, will you say India is gone? If our economy faces a slowdown, will you say India is gone? But yes, if the people of a country are lost for any
reason, we will say that country has no meaning. Who cares of vast land of Antarctica today which has just one permanent resident, Father Georgy?
Which country does it belongs to? Why does not it has any government? Why does not it has any economy? Or, how many countries were there when humans
used to hunt for food in pre-historic times? Countries, Wealth,Infrastructures and booming economies are nothing but creations of efforts
of PEOPLE, and they do not have any existence on their own.
And the final blow was, "When one man can create Satyam as an organization of 53,000people, why not 53,000 committed people can rebuild one SATYAM?"

TRULY INSPIRING...

Refocussing the sales force to cross sell

Good Read! You may write for a copy.

Quippo buys 49 percent in Tata Teleservices subsidiary

New Delhi, 5 January 2009: Tata Teleservices Limited, the country’s youngest and fastest-growing pan-India telecom service provider, and Quippo Telecom Infrastructure Limited sponsored by Kanoria’s of SREI Infrastructure Finance Limited, today announced the merger of their passive infrastructure businesses to create India’s largest Independent Telecom Infrastructure Company.

Under the terms of this strategic partnership, Tata Teleservices Limited and Quippo Telecom will swap 51 per cent and 49 per cent stake, respectively, in the infrastructure business held by them. The management rights in Wireless-TT Info-Services Limited (WTTIL)—the tower arm of Tata Teleservices—shall now move over to an independent & professional management run by Quippo Telecom, to make it a truly independent tower operator without being managed by a Telco.

Quippo will make an upfront cash payment of approx 2400 Crores, as also transfer its passive telecom tower portfolio of approximately 5,000 towers to WTTIL. The combined entity will, therefore, have a portfolio of over 18,000 towers thereby making it the largest independently managed tower company in India, with an enterprise valuation of approximately Rs 13,000 crore (US $2.6 Billion).

“The deal is of strategic importance and value enhancing for all stakeholders—particularly so since it combines the proven expertise of management and operational capabilities of Quippo with the committed support of TTSL. Also, the Independent Board would ensure high standards of Corporate Governance and a business Code of Conduct same as what is followed at various Tata companies” Mr Anil Sardana, Managing Director of Tata Teleservices Limited, said.

“This partnership makes for perfect fit—Quippo is one of the most professionally-managed companies in this space and WTTIL is at the epitome of corporate governance. Furthermore, this alliance will allow TTSL to concentrate on its core area of expertise. Together, we will enhance the value proposition and shareholder value. The combined enity will reap the benefits of significant synergies through the merger, both at the operational and financial levels. This will help further increase the scale and reach of the entity, while ensuring better asset utilization, an upside in tenancy and reduction in capital expenditure,” he added.

“When Quippo pioneered the concept of shared passive infrastructure in 2005, there were no takers. Now, through this merger, the dream is being realized—resulting in a win-win situation for customers and stakeholders of Quippo and WTTIL,” Mr Sunil Kanoria, Director, Quippo Telecom Infrastructure Limited & Vice-Chairman and MD, Quippo Infrastructure Equipment Limited, said. “This partnership presents a unique opportunity for telecom operators to focus on their core competencies without worrying about the availability of the infrastructure, capital expenditure, time-to-market, etc. This will, in turn, help reduce risks and improve profitability.”

Mr Arun Kapur, Managing Director of Quippo Telecom, said, “This deal is a testimony of the faith of our customers and stakeholders in our business strategy. This largest Independent Tower Company will organically grow into an entity with over 50,000 towers by Year 2012—we are confident it will hold the largest tenancy ratio in the Indian telecom space as well.”
Quippo Telecom pioneered the concept of shared passive infrastructure and is the first independent tower company in India, is one of the most aggressive players in the space.

The financial advisors of the partnership are Citibank and Nomura for Tata Teleservices Limited and JM Financial for Quippo Telecom.


About Tata Teleservices Limited
Tata Teleservices Limited is one of India's leading private telecom service providers, having a pan-India presence. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest technology platform(s) for its wireless network. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 7,500 towns across 22 circles—Andhra Pradesh, Gujarat, Karnataka, Delhi NCR, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh, RoWB, Assam, North Eastern States and Jammu & Kashmir. Tata Indicom has a customer base of nearly 32 million. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, as part of which the Japanese company acquired a 26% stake in TTSL for USD 2.7 billion. The transaction marks a key step in the strategic evolution of Tata Teleservices, as it moves towards a pan-India dual network presence. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.

About Quippo
Quippo, sponsored by the Kanoria’s of SREI Infrastructure Finance. Quippo operates an Infrastructure Equipment Rental Company, servicing the high-growth verticals of construction, oil & gas, telecom and energy. Quippo Telecom’s existing investor base includes reputed investors like GIC Singapore (owned by Singapore Government), IDFC Private Equity and Oman investment Fund (OIF). OIF, an investment arm of the Government of the Sultanate of Oman, has recently invested Rs 472 crore in the Company for an approximate 16.6-per cent equity stake. Earlier this year, Quippo lapped up about 1,000 towers from Spice Telecommunications primarily across Punjab and Karnataka circles.

For details, please contact:
Ujjwal Arora
Corporate Communications Head,Quippo Group
ujval.aurora@quippoworld.com

Putting the customer back into CRM

A Talisma whitepaper by Allen Bonde.

You may write to me for procuring a copy. Good Read!

What drives media slant?

An amazing working paper by Mathew Gentzkaw & Jesse M. Shapiro

(National Bureau of Economic Research).

To procure a copy you may ping me!

Leadership in Uncertainity

Research Paper on Strategy as discussed at the CEO Forum. You may write for a copy.
Very Interesting!!!

Managing Credit Crunch by Grant Thornton

After enjoying an unprecedented boom, the global economy is on a downturn. The crisis in the housing and credit markets has expanded to other segments of the financial markets in United States and the consequent ripple effect is now being felt across the globe. Decelerating growth, shrinking consumption and declining volumes of lending by the banks have been further exacerbated by the high prices of commodities. The credit crunch, as one of its offshoots, is squeezing entrepreneurial businesses and medium-term prospects appear to be mediocre, fraught with considerable downside risks.

No doubt your plans to manage your business in these times are very much in progress. The ensuing months should be about instilling the right discipline in your business. And by doing the right things quickly and decisively, you may well turn the existing situation to your advantage. Please find attached documents that contain a "10-point check" and our subsequent issue as a reminder on some of the areas that may need to be considered as you seek to improve your readiness and gear up to face the current situation.
Trust you will find the information in the documents useful.
You may write to me for a copy.

Time to start thinking rich

A must read: http://economictimes.indiatimes.com/articleshow/3678758.cms

Media Scenario 2008-2009

Flow of Prezo:
§Indian Readership Survey
§India - Geographic
§Media Scene in India
§Television / Print / Radio /Cinema / Internet
§Future of Media & Media Research

A Few Tips on Managing the Blog

-Technical backup and choice of hosting platform (could be a Wordpress or other formats)………best to be outsourced
-Moderator (this is essential as you need to ensure that the discussion thread on the blog post is not incriminating or spam in any way. Even an open discussion forum like the Wikipedia has volunteer moderators and editors. This should ideally be an internal resource, unless you have an agency that understands your organization
-Seamless content flow on the site. Many organizations initiate blogs but find maintaining it to be an uphill task especially in the initial stages when the content is limited. I would recommend that you have a clear plan to generate content. This is also best done internally in the organization, getting employees to participate
-Promotion- a very important element, especially in the early stages of the blog life-cycle. This will determine the profile of people coming to your blogsite, the quality of comments and the interest it can generate

Interesting Write up in LA Times by Rosa Brooks: Hey U.S., welcome to the Third World!

http://www.latimes.com/news/opinion/commentary/la-oe-brooks18-2008sep18,0,7282720.column

The State of the PR Industry (June 2007)

Amazing Report. Feel free to write to me for further information.

Corporate Communications Trends 2007

An Amazing Corp Comm Trend Study for 2007 from
Dr. Michael B. Goodman,Director CCI.

It's really interesting & informative. You may write to me for a copy.

Innovative Management, Mckinsey Quarterly (2008)

Hi Friends,
Have you gone through the Mckinsey Quarterly (2008). There is an amazing article on Leadership & Innovation. It's a must read variety. It benchmarks the innovative management & is presented in form of a conversation between Gary Hamel & Lowell Bryan. They have stressed on the need of responding to the need for a new management model for the forward looking executives.

If you don't have a copy plz write to me.

Cheers! Happy Blogging!

Prioritizing Stakeholders for Public Relations

An amazing Whitepaper on "Prioritizing Stakeholders for Public Relations"

by Brad L. Rawlins; Department of Communications, Brigham Young University Member.

For acquiring a copy you may write to me!

Solar powered mobile networks on the way...Rural areas can now have mobile chat too

Must Read for all Telecom professionals:

http://online.wsj.com/article/SB121666359088670879.html?mod=googlenews_wsj

http://www.tmcnet.com/altpowermag/articles/34850-first-commercial-solar-powered-gsm-system-launched-serve.htm

Measuring the Value of Communications

It's an amazing report by Tuck School of Business,Dartmouth.

A must read. You may write to me for the PDF version.

J. K .Rowling's speech on Harvard University Commencement Day

Wanted to share this brilliant read with you - J. K .Rowling's speech on Harvard University Commencement Day. It is a MUST READ!!!

http://www.news. harvard.edu/ gazette/2008/ 06.05/99- rowlingspeech. html

Wanna be a contented manager? Get dynamic

Usually, spirituality is considered synonymous with inactivity. Surprisingly most of the so-called learned ones, the scriptural pundits, have often quoted – Santosha (contentment)– as being satisfied with whatever you have. It has been seen that most of the people who are in a state of drudgery and sluggishness, miles away from taking initiative for any kind of action, have justified their inaction with this word. Furthermore, under the shield of this word, the sluggards have also tried to discourage others from making sincere efforts or taking any kind of initiative. In one of the preliminary texts (Tattwa Bodha) of the great World Teacher, Adi Shankara, this term – Santosha is defined as Chittasya Ekaagrataa, i.e. single pointedness of the mind. It is important to understand that nowhere has the spiritual path or any of the ancient scriptures of the human civilisation has ever discouraged spirited action and initiative to evolve in ones’ performance. For that matter, Krishna, Muhammad, Jesus Christ, Buddha, Adi Shankara and all other Seers have been absolute perfectionists in their actions. Incorrect interpretations to suite one’s lethargy have been justified in the name of austerities.

If analysed objectively, this single pointedness of mind results from either a passionate involvement in the task at hand or a tremendous degree of disciplining of the mind. Just as a child building a castle with sand on the sea shore is thoroughly one with its project, though it surely doesn’t last for long. Therefore the science of disciplining of the mind has a very important role in enhancing our performance as it leaves a lot of wastage of energy in the form of emotional outbursts that keep happening from extremely meaningless and petty events. But it is not an easy task and can be attained only if we make a sincere and continuing attempt in this direction for a long time without getting disillusioned with the lack of results. Imagine yourself sitting daily for an hour in the morning and evening, trying to keep the mind in your control, failing miserably moment after moment and still going strong. That’s called determination, which very few are naturally bestowed with.

Ignited Minds However, Maharshi Patanjali gives a very beautiful way of doing this. He says in the Yoga Sutras (Yoga Aphorisms) - When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bounds; your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great and wonderful world. Dormant forces, faculties and talents become alive and you discover yourself to be a greater person by far than you ever dreamt yourself to be – (Interpretation taken from Ignited Minds by Dr. A.P.J. Abdul Kalam). This surely can become a driving force to keep us going in our performance. There would be moments in our performance when we might touch a low ebb, yet the dedication to the cause is surely the sole way to keep ourselves ignited in the spirit to perform. While it is true that at moments or in circumstances when we do what we want to do, we might get the vigour that lasts us through the entire project. But what do we do when things go out of our control? One thing we must accept, life is the most beautiful blend of all kind of situations, some of which are nice and inspiring while quite a lot of moments we encounter are the ones which either we dislike and are also beyond our control. Can we stop performing? Surely non performance can never be justified.

Whether we like it or not, but surely we have to be consistent in our effort towards our performance; and to this there is no better judge then our own conscience. This alone will bear the fruits, whether today or a few decades later, we don’t know, but we don’t have the right to quit performing to the best of our ability. This is very beautifully reflected in the life of our President, Dr. A.P.J. Abdul Kalam, (when one reads the famous book – Wings of Fire) where he says that after severe failures and continuing efforts for almost two decades that he first experiences the taste of sweet success. It surely proves that the profession we chose shouldn’t be based on market requirements, but on our interest, such that we are able to pursue the profession even in the most difficult situations due to our passion and sincerity. Markets requirements are fluctuating, but our performance enhancement is possible only when we are committed to the subject and enjoy being in that stream. This can sustain our inner conviction to give hundred percent when things go wrong and surely action based on wisdom and sincerity will bear fruits, because our inner desire become strong for the results to occur.

In Swami Sivananda’s words, as quoted from ‘Wings of Fire’ – an autobiography of Dr. A.P.J. Abdul Kalam, “Desire, when it stems from the heart and spirit, when it is pure and intense, possesses awesome Energy. This Energy is released into the ether each night, as the mind falls into sleep state. Each morning it returns to the conscious state reinforced with the cosmic currents. That which has been imaged will surely and certainly be manifested. You can rely, young man, upon this ageless promise as surely as you can rely upon the eternally unbroken promise of sunrise...” This is the True essence of Santosha and also the essence of spiritual dynamism. May our lives get guided by this spirit.

As India grows prosperous, inflation starts spiraling

Inflation in India remains much lower than in many other developing countries. But prices are rising more than twice as fast as in China, India's chief rival for foreign investment and economic leadership among emerging markets. Prices are also increasing considerably faster than in industrialized countries.

A very interesting read. So, thought of sharing with you guys!
Check it out: http://www.iht.com/articles/2007/02/09/business/rupee.php

Global Warming & India-Creating a new conciousness

A policy consequence of Green Accounting may be a gradual increase in budgetary allocations towards improvements in education, public health and environmental conservation. All of these are key elements & are needed to secure India’s long-term future.

You may write to me to get hold of an amazing prezo by GIST on "Global Warming & India-Creating a new conciousness".

Must Read Guys!

To get the complete story you may write to me.

Tips to Better Video Communications

Good Read for all!

Article on Corporate Sociology

An interesting article captioned "Emotionally Correct" published in the Businessworld (14 April 2008 issue). I am sure, you will find this interesting & useful.

A must see link by Kiran Bedi's NGO

http://www.saferindia.com/kiranbedi/

US Economy: Deepening Recession

Information on US Economy: Deepening recession, thought of sharing it with the group.

http://cib.bnpparibas.com/d-arvisenet-editorial-us-economy-deepening-recession

Some business reasons for blogs:

-Establish expertise. Many consultants effectively use blogs to raise their visibility with their
target market.
-Create alternative media. A number of publishers have built viable media outlets with loyal
followings, as have companies that produce sponsored blogs, such as Gawker Media.
-Extend corporate communications. Blogs enable companies to present a human face and voice
to the public. The most notably example is Microsoft's Robert Scoble.
-Build community. Use blogs to grow groups around a technology, cause, political issue, or hobby
related to your product.

What Strategy is not?

A must Read for all PR Professionals.

My Word vs.Your World

Hi Guys! This is what i wrote for the EPC Age for March 2008 issue. Plz do share your thoughts on it.