Monday, April 28, 2008

Wednesday, April 23, 2008

Article on Corporate Sociology




An interesting article captioned "Emotionally Correct" published in the Businessworld (14 April 2008 issue). I am sure, you will find this interesting & useful.

Thursday, April 10, 2008

US Economy: Deepening Recession

Information on US Economy: Deepening recession, thought of sharing it with the group.

http://cib.bnpparibas.com/d-arvisenet-editorial-us-economy-deepening-recession

Wednesday, April 9, 2008

Some business reasons for blogs:

-Establish expertise. Many consultants effectively use blogs to raise their visibility with their
target market.
-Create alternative media. A number of publishers have built viable media outlets with loyal
followings, as have companies that produce sponsored blogs, such as Gawker Media.
-Extend corporate communications. Blogs enable companies to present a human face and voice
to the public. The most notably example is Microsoft's Robert Scoble.
-Build community. Use blogs to grow groups around a technology, cause, political issue, or hobby
related to your product.

What Strategy is not?


A must Read for all PR Professionals.