-Technical backup and choice of hosting platform (could be a Wordpress or other formats)………best to be outsourced
-Moderator (this is essential as you need to ensure that the discussion thread on the blog post is not incriminating or spam in any way. Even an open discussion forum like the Wikipedia has volunteer moderators and editors. This should ideally be an internal resource, unless you have an agency that understands your organization
-Seamless content flow on the site. Many organizations initiate blogs but find maintaining it to be an uphill task especially in the initial stages when the content is limited. I would recommend that you have a clear plan to generate content. This is also best done internally in the organization, getting employees to participate
-Promotion- a very important element, especially in the early stages of the blog life-cycle. This will determine the profile of people coming to your blogsite, the quality of comments and the interest it can generate
1 comment:
Trackbacks are a blog technology that allows another blogger to create a link on your blog to theirs automatically when they write a post that refers to yours. It's intended to be a reader service that allows blog readers to work their way along the path of related posts.
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Sally
Social Marketing
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