To acquire the report pdf you may write to me.
Monday, January 28, 2008
International Business Report 2007 (India) by Grant Thornton.
To acquire the report pdf you may write to me.
CRM Process Flow for Telecom
A good Prezo on "CRM Process Flow for Telecom".For acquiring a copy of the prezo in PDF you may write to me. It's an informative one.
Tuesday, January 22, 2008
Some thoughts for the one's who have watched "Thank you for Smoking"
As i finished watching this movie...something shook me but before it began i knew it would settle down in a while...(as described in various reports/researches about using all senses on a particular topic fixes frames in the mind for a while). Anyways...i'm not looking for answers but questions...Is this what communicators are supposed to do??? Not that i'm provoked / going to lead a revolution...Should i acknowledge the fact that Human beings are thinking for a living?
Or should i make a start to do my work diligently & bring about a freshness in my work routine to forget it / change it/ or stay in a nascent stage?
Not that i have any answers / are expecting any from you...But you may put forward your thoughts for all of us to Rethink our thinking for a living...
For starters...
I am a strong beliver that one shapes one's destiny through choices & it's only fair on my part to believe that divine help does exist (though...a little confused on reading 'The God & the New Physics'by Paul Davis & 'The Little Prince' by Antoine de Saint Exupéry)...
Forget it... i never said that...tell me your thoughts...people!
A must watch for all CC/PR Professionals
"Thank You for Smoking" is a darn good satire - one of the best I've seen since "Election".Thank You for Smoking is a 2006, Golden Globe Award-nominated film satire directed by Jason Reitman and produced by David O. Sacks. It is based on the novel of the same name by Christopher Buckley. The title is based on the popular saying "Thank You for Not Smoking," and the cover of the DVD case is modeled on the Lucky Strike cigarette box.The film was released in a limited run on March 17, 2006, and had a wide release on April 14. As of 2007, the film has grossed a total of more than US$ 39 million worldwide.[1] On November 24, 2006, NBC announced that it is developing a television pilot based on the film.[2] The film was released on DVD in the US on October 3, 2006, and in the UK on January 8, 2007. http://www.foxsearchlight.com/thankyouforsmoking/
Passive Telecom Infrastructure Sharing
What is Passive Telecom Infrastructure Sharing?Passive telecom infrastructure mainly consists of sharing of towers and physical sites by various telecom companies. Infrastructure sharing helps in reducing the cost of providing service by reducing the capital and operational costs.
For a telecom company, infrastructure including the towers and backhaul connectivity account for about 60 percent of the cost of doing business. This indeed is a big investment to be made much before the services are rolled out. . Analysts predict tower sharing can reduce cost of ownership by 16-23%.
Infrastructure sharing may be new to India, but it’s a standard practice, globally. Though tower sharing has not been very successful in most European and Asian countries, it has been a success in USA which like India also has multiple operators.
While telecom companies are hiving off their tower infrastructure to cut capex and opex in the wake of declining average revenues per user, third-party companies like Quipo, are setting up independent tower companies to support the stupendous growth of telecom sector in the country.
What is its scope in the Indian scenario?
According to data released by TRAI the exponential growth in wireless telecom services calls for massive investment in infrastructure particularly passive, active and backhaul components. The country would require approximately 3,30,000 towers by 2010 against the present number of approximately 1,00,000 towers. Erecting each tower calls for an investment of approximately Rs. 20-30 crores. Apart from huge investments needed the time taken in roll out could be a major bottleneck in the achievement of 500 million subscribers by 2010. Even if the target is achieved it will only be about 50% of the tele-density with major gaps in the rural areas.
This clearly outlines the urgency and need for passive infrastructure sharing both in terms of investment and time.
Even the telecom companies are recognizing the importance and relevance of sharing the infrastructure. For large players who have a pan-India footprint, it means a new source of revenue, while for those expanding nationwide, it means lower capex and opex, as well as faster rollout of services.
Monday, January 21, 2008
Saturday, January 19, 2008
Out-executing the competition (Creating a High Performance Ethic)
A good Prezo on "Out-executing the competition" through Creating a High Performance Ethic.For acquiring a copy of the prezo in PDF you may write to me. It's a good read.
Friday, January 18, 2008
What is the Matrix? (of Corp Comm)
On discussing with my "good friend" on this blog i was encouraged to ask everyone to share their experiences for working on various Corporate Communication projects. I agreed & felt it would enhance the quality of interaction & will give us a chance to discuss & learn from each others mistakes & success stories. Hence, i would invite all of you to feel free to post your thoughts & experiences. (The one's that i don't like would be deleted...just kidding!!! Remember we are the keepers of Freedom of Speech...So BE It!)...So go ahead… what are you waiting for people???
Here's mine...
One of the heartaches for all corp comm professionals are the fact of being a support function. Hence, sometimes one feels left out in terms of being a part of the Business Growth of the Company. The feeling arises that my scope is limited.
And the question pops up in your mind “What is the Matrix?”
Think Again!!!
I did make some changes & they worked.
I started improving my scope of work as a personal effort to understand the company’s business better. Not only this… I went a step further to understand the larger dynamics of the industry that my company was a part of.
Phew!!! It did take effort & perseverance as it was not a part of my subject / my job (i.e. the official version of my job as described on my appointment letter).
But, it did work wonders… as I started understanding the perspective of my colleagues, the management & my bosses not to miss the industry associates better. It did lead to improvisation of the Quality & Quantity of PR that I could extend towards my company…For the first time I got enlightened to a true in spirit “Integrated Communication Plan”…
Finally it helped me in my career both in terms of quality & pay hike.
I feel a step closer to understanding the Matrix…Are You???
The Matrix is looking for you…Beep! Beep! Beep! Blackout…
Investor Relations Practice
Investor Relations Defined :“Investor Relations is a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation."- NIRI, USA
IR Objectives:
• To keep co-owners informed
• A corporate marketing activity
• Creates information level playing field
• Good corporate citizenship
• Unlocks Value
IR Strategy:
• Defining and prioritizing the target audience
• Developing key messages
• Developing communication policies
• Modes and frequency of communication
IR Collaterals:
• Quarterly and Annual result releases and Investor updates
• Updates on important corporate and industry developments
• Concall transcripts
• Dissemination of reactions on major policy and industry issues affecting the company
• MDA in Annual Report
Active Dialogue:
• Financial media briefings
• Analyst meets
• Conference calls
• Facility visits
• One-to-one meetings / Road shows
• Regular feedback
Perception Research:
• To know the level of market interest and current perception amongst influencers,
investors and the entire financial community
• In-depth interviews through structured questionnaire
• Research portfolio – mix of select buy side/sell side analysts and fund managers
• Findings reveal market concerns, information gap and valuation drivers and help
evaluate the communication strategy
Key to Success in IR:
• Top management’s commitment and involvement
• Consistent and credible flow of information and communication
• Clearly articulated, credible business strategies
• Open discussion of financial results / expectations
• Regular contact with investment community
• Availability of spokespersons
Spectrum of IR Activities:
Identify Target Audience
• Sell-side Analysts
• Buy-side Analysts
• Fund Managers / Portfolio Managers
• Brokers & opinion makers
• Financial Media (Wires / Business Papers / Magazines / Electronic Media /
Financial Portals)
• Shareholder Groups
Establish IR Processes
• Prepare calendar of events
• Create communication collaterals
• Identify spokespersons for different constituencies i.e. media and financial community
• Establish standard IR operating procedures
• Enhance corporate website for better investor interface
• Constantly update sector analysts, heads of research, VPs, etc of brokerages and
funds with company information and developments
Direct efforts towards…
• Enhancing analyst coverage
• Bringing the company on the radar of analysts and fund managers tracking the sector
• Getting company’s participation in investor conferences and roadshows
• Getting the stock actively commented in the financial media
• Perception study at regular intervals
Carry on sustained IR activities
• Monitor shareholding and movement of institutional shareholders
• Target institutions that are more likely to own the company’s stock and hold it for
a longer duration
• Aim at having balanced investor base, by not ignoring retail investors
Spectrum of IR activities
• IR Counsel & Planning
• Feedback research
• IR Kit, brochures
• Fact sheet
• FAQs
• IR Updates
• Earnings Releases
• IR content for the Website
• Advise on Annual Report
• Perception Research
• Media Training
• Executive counseling
• Road shows
• Investor Presentations
• Earnings calls
• Media Relations
• Focused Targeting
• Crisis communication
Thursday, January 17, 2008
Advantages of Out of Home Advertising
Out of Home Advertising
1. Why Out of Home advertising?
· Clean eye popping exposure 24 x 7
· Clutter free messages in a uniquely customized environment
· Desirable coverage filling gaps left by other media
· Reaching consumers on-the-go with Transit Media Options.
2. Relevance of Airport Advertising
· Specific to the target audience
· Controlled Environment e.g. security hold area, private departure area.
· Adds credibility, prestige and status to the product
· Ensures higher image value in an exclusive market segment
3. Campaign Objective : Corporate image building
4. Target Audience : Top Executives
5. Town : Delhi, Mumbai, Kolkatta, Chennai, Bangalore / could be any as per requirement.
6. Why OOH?
· Airport Branding: Since, the target audience is Top Executives and these are the people who are always on move, Airport Branding provides an effective medium for Corporate Image Building.
· Conventional Advertising: Impactful sites enroute to the airport captures the attention of the target audience even before they step into the airport. When they see the same brand inside and outside the airport, it helps in building the brand connect and recall value
7. Strategy
· Identification of important areas inside the airport, which gives the maximum coverage. For e.g. Private Departure, Security Hold Area where the waiting time is more and the message has enough time to reach the target audience.
· Identification of high impact sites enroute to the airport
8. Approach
· Have identified the most impactful media options inside the airports like Translites, Revolving Display, and Hoardings.
· To cater to the traffic enroute to the airport, have looked at large formats which are strategically located and have also looked at new impactful innovations coming up in the city. Eg. Corridor signages
Top of the league corporates that have employed Airport Branding in the past :
Mercedes
General Motors
Hyundai
IOC
Airtel
ITC Hotels
Indian Airlines
Samsung
Crisis Management & Communications
A good read for all Corporate Communicators.You may send me a mail request for the PDF version of this Report.Happy Reading!Finally Rural India has a chance for connectivity
India, the largest democracy and the second most populous country in the world, is predominantly rural in nature. Of the 1.027 billion-strong Indian populace, 741 million live in 638,365 villages scattered across the diverse terrain of India.
The economic liberalization policies of the Government of India have resulted in developing the services industry by leaps and bounds. However, an urban populace, with increased purchasing power and an array of goods and services to choose from mostly enjoy the fruits of this growth. This has encouraged the migration of the rural populace, which largely got left behind in this economic revival.
The same is in the case of telecom boom, which swept through the Indian telecom industry & is predominantly urban in nature. There is a huge discrepancy in the subscriber density of rural areas as compared to urban India ranging from 44 subscribers per sq km in urban areas to less than 3 in remote rural areas.
Recent times have seen a change in the trend, with rural telephony becoming the focus of Indian Government and the efforts to bridge the wide “Digital Divide” gaining momentum. Saturation of the urban markets has also added fuel to the fire and the private operators, in their search of newer markets, have started looking up to rural India as a plum opportunity.
But the ride to rural telephony is not very smooth and the service providers are face-to-face with hurdles like high cost of telecom infrastructure, the diverse terrain, low affordability levels of the rural masses. So, what are the solutions…technologies that are cost-effective, easy to deploy, applications and services that are appropriate, business models that are scalable and a regulatory environment that is rural in nature.
Wireless technologies fast gaining prominence in the Indian telecom scenario. These technologies have reformatted the entire urban telecommunication network but also look promising for the rural areas. Various wireless broadband access technologies like WiMAX are proving to be cost-effective and can help bring down barriers for entering rural markets.
These technologies will not only help merge the urban and rural fabric together but will also bring about revolutionary changes in the fields of Education, health and livelihood for the rural populace. For education in rural areas, though the schools do exist in most parts, the quality of teachers & of the education imparted and infrastructure is questionable. ICT can become an important tool in plugging these gaps. Apart from this the other benefits would be Telemedicine through video-conferencing between urban doctors and rural patients.
However, above all, ICT can definitely provide chances to rural people to enhance their livelihood. The demand for ICT and services can be sustained in the long run only by generating rural wealth. The primary wealth creators in this context are agriculture and agri-processing, animal husbandry, small-scale handicrafts, food processing and often, even IT enabled services.
Rural India is at a critical stage. It is large in size; problems are aplenty, the challenges are daunting and thus can present a scary picture to an outsider. But if enabled, it has the potential to transform itself quickly. The future seems to be more fruitful as the advancements are actually moving ahead with IT implementations. In the near future we will see more examples coming to reality, and they will be achieved through IT advancements. PC and Internet penetration may remain in assisted mode for some more time. However, IT penetration at the back-end of the government and business processes is going to change the Indian scenario in a big way.
The economic liberalization policies of the Government of India have resulted in developing the services industry by leaps and bounds. However, an urban populace, with increased purchasing power and an array of goods and services to choose from mostly enjoy the fruits of this growth. This has encouraged the migration of the rural populace, which largely got left behind in this economic revival.
The same is in the case of telecom boom, which swept through the Indian telecom industry & is predominantly urban in nature. There is a huge discrepancy in the subscriber density of rural areas as compared to urban India ranging from 44 subscribers per sq km in urban areas to less than 3 in remote rural areas.
Recent times have seen a change in the trend, with rural telephony becoming the focus of Indian Government and the efforts to bridge the wide “Digital Divide” gaining momentum. Saturation of the urban markets has also added fuel to the fire and the private operators, in their search of newer markets, have started looking up to rural India as a plum opportunity.
But the ride to rural telephony is not very smooth and the service providers are face-to-face with hurdles like high cost of telecom infrastructure, the diverse terrain, low affordability levels of the rural masses. So, what are the solutions…technologies that are cost-effective, easy to deploy, applications and services that are appropriate, business models that are scalable and a regulatory environment that is rural in nature.
Wireless technologies fast gaining prominence in the Indian telecom scenario. These technologies have reformatted the entire urban telecommunication network but also look promising for the rural areas. Various wireless broadband access technologies like WiMAX are proving to be cost-effective and can help bring down barriers for entering rural markets.
These technologies will not only help merge the urban and rural fabric together but will also bring about revolutionary changes in the fields of Education, health and livelihood for the rural populace. For education in rural areas, though the schools do exist in most parts, the quality of teachers & of the education imparted and infrastructure is questionable. ICT can become an important tool in plugging these gaps. Apart from this the other benefits would be Telemedicine through video-conferencing between urban doctors and rural patients.
However, above all, ICT can definitely provide chances to rural people to enhance their livelihood. The demand for ICT and services can be sustained in the long run only by generating rural wealth. The primary wealth creators in this context are agriculture and agri-processing, animal husbandry, small-scale handicrafts, food processing and often, even IT enabled services.
Rural India is at a critical stage. It is large in size; problems are aplenty, the challenges are daunting and thus can present a scary picture to an outsider. But if enabled, it has the potential to transform itself quickly. The future seems to be more fruitful as the advancements are actually moving ahead with IT implementations. In the near future we will see more examples coming to reality, and they will be achieved through IT advancements. PC and Internet penetration may remain in assisted mode for some more time. However, IT penetration at the back-end of the government and business processes is going to change the Indian scenario in a big way.
Brands & Countries-A wonderful Prezo by Anderson Analytics.
A wonderful Prezo by Anderson Analytics. Quite explicit on the Brand Misidentification & Quality Product Perception.If you want a copy of complete prezo in PDF you may write to me.Hope you all find it useful...
Wednesday, January 16, 2008
making change happen … influencing tomorrow’s decisions today.
POLICOMM for Research, Communication Management, Key Contacts and PR Tools
http://policomm.info/
http://policomm.info/
Understanding and Capitalizing on PR Trends for 2007-2008
Video Leadership Seminar Will Provide Public Relations Executives with Essential Information about Understanding and Capitalizing on PR Trends
http://www.forbes.com/businesswire/feeds/businesswire/2008/01/15/businesswire20080115005650r1.html
http://www.forbes.com/businesswire/feeds/businesswire/2008/01/15/businesswire20080115005650r1.html
News For all Media Bloggers
About The Media Bloggers Association:
The Media Bloggers Association is a nonpartisan organization dedicated to promoting, protecting and educating its members; supporting the development of "blogging" or "citizen journalism" as a distinct form of media; and helping to extend the power of the press, with all the rights and responsibilities that entails, to every citizen.MBA Members support the freewheeling expression of ideas and strong personal opinions inherent to blogging but are equally committed to commonly accepted journalistic standards of fairness, accuracy, transparency and accountability in expressing those ideas and opinions.Read more about the MBA here : http://www.mediabloggers.org/
The Media Bloggers Association is a nonpartisan organization dedicated to promoting, protecting and educating its members; supporting the development of "blogging" or "citizen journalism" as a distinct form of media; and helping to extend the power of the press, with all the rights and responsibilities that entails, to every citizen.MBA Members support the freewheeling expression of ideas and strong personal opinions inherent to blogging but are equally committed to commonly accepted journalistic standards of fairness, accuracy, transparency and accountability in expressing those ideas and opinions.Read more about the MBA here : http://www.mediabloggers.org/
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