Advantages of Out of Home Advertising

Out of Home Advertising
1. Why Out of Home advertising?
· Clean eye popping exposure 24 x 7
· Clutter free messages in a uniquely customized environment
· Desirable coverage filling gaps left by other media
· Reaching consumers on-the-go with Transit Media Options.
2. Relevance of Airport Advertising
· Specific to the target audience
· Controlled Environment e.g. security hold area, private departure area.
· Adds credibility, prestige and status to the product
· Ensures higher image value in an exclusive market segment
3. Campaign Objective : Corporate image building
4. Target Audience : Top Executives
5. Town : Delhi, Mumbai, Kolkatta, Chennai, Bangalore / could be any as per requirement.
6. Why OOH?
· Airport Branding: Since, the target audience is Top Executives and these are the people who are always on move, Airport Branding provides an effective medium for Corporate Image Building.
· Conventional Advertising: Impactful sites enroute to the airport captures the attention of the target audience even before they step into the airport. When they see the same brand inside and outside the airport, it helps in building the brand connect and recall value
7. Strategy
· Identification of important areas inside the airport, which gives the maximum coverage. For e.g. Private Departure, Security Hold Area where the waiting time is more and the message has enough time to reach the target audience.
· Identification of high impact sites enroute to the airport
8. Approach
· Have identified the most impactful media options inside the airports like Translites, Revolving Display, and Hoardings.
· To cater to the traffic enroute to the airport, have looked at large formats which are strategically located and have also looked at new impactful innovations coming up in the city. Eg. Corridor signages
Top of the league corporates that have employed Airport Branding in the past :
Mercedes
General Motors
Hyundai
IOC
Airtel
ITC Hotels
Indian Airlines
Samsung